Advanta Seeds Argentine Showcases The New Super Era of Sunflower in Aapresid’s Congress

Date: 08 Sep 2023 | Author: Advanta Seeds Argentine
Tags: NA

The new era of sunflower, launched in 2021, became the “super era”, because the farmers sowed it, and they proved that the potential of this new era is unstoppable. We communicate this concept with a mass media and social media campaign. Also, we participate in Aapresid’s Congress, the most important agriculture congress in South America. In this event we presented the era with an outstanding stand with the look and feel of the campaign. As well as that, we lead two conferences, one oriented to sunflower and the potential of the crop, the speaker was Julian Siri, TD Manager; and the other one was about sorghum and all the spaces in which it can contribute: human consumption, sustainability, and crop rotation. Both conferences were a success gathering more than 100 farmers interested in the topics.