The Confederation of Indian Industry (CII) recognized Advanta for its innovation excellence in two categories.
Advanta’s Okra Assurance Scheme was commended as an innovative solution dedicated to enhancing farmer prosperity. Through the Okra Assurance Scheme, Advanta offers smallholder farmers seed assurance against yellow vein mosaic virus and okra leaf curl virus on its Jaani hybrid, at no extra cost. The scheme is the first of its kind as other insurance schemes only protect against weather anomalies. Seeds represent the most critical investment for farmers. Guaranteeing a virus-free crop, especially during the critical early growth stages, gained immense popularity amongst okra farmers propelling Advanta to become the number one okra seed player in India.
The Innovation Award recognition reaffirms Advanta’s vision to sustainably serve farmers with high-quality seeds technology and innovative agriculture solutions. Innovation, a core pillar of Advanta, has been instrumental in delivering in-house new products and technology to address farmer’s needs amidst climate change and fast-changing consumer demands. Through this cross-functional approach, Advanta is driving innovation and synergy across its functions and riding on a steady growth curve. To ensure Advanta’s value-added products maximize its outreach to small and marginal farmers, innovative marketing campaigns with value-added services has become an integral business process. The Industrial Innovation Award is a boost to the Advanta team to further drive and manage innovation across the organization.
The CII Industrial Innovation Awards were instituted in 2014 to identify and celebrate innovative Indian enterprises across industry segments and sectors. In the last five years, these awards have established themselves as one of the most coveted innovation awards in the country. The awards evaluate new processes, products, services, technologies, and other innovations that can fuel growth in the industry. They also assess new ideas and approaches along with tangible results.
The Award ceremony was hosted by CII, the apex industry body, at the Indian R&D Ecosystem Conclave, New Delhi on Dec 18, 2019. Eminent dignitaries, namely Mr. Ratan P Watal, Member Secretary, Economic Advisory Council to the Prime Minister, GoI; Prof. K Vijay Raghavan, Principal Scientific Adviser to the GoI; and Mr. Kris Gopalakrishnan, Past President, CII, Chairman, CII National Start-up Council, and CII AI forum; presented the Awards to the Innovation Champions.
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