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Advanta Seeds rises to #2 in Access to Seeds Index 2021 for South and South-East Asia

Advanta Seeds rises to #2 in Access to Seeds Index 2021 for South and South-East Asia

In the second South and South-East Asia (SSEA) Index released by Access to Seeds Index (ATSI), Advanta Seeds ranked 2nd out of thirty-one companies. It is an outstanding achievement compared to ATSI 2019, where Advanta Seeds ranked fourth out of twenty-three companies. Rising two places up despite seven more companies being evaluated demonstrated Advanta’s strong commitment to sustainability.

ATSI placed Advanta Seeds top of all thirty-one seed companies in three out of the six measuring areas: genetic resources and intellectual property management, seed production and capacity building. In genetic resources and intellectual property management, Advanta has the leading position as a result of its efforts to conserve genetic diversity and provide access to its genetic resources. In seed production, Advanta engages smallholder farmers, which span several countries in the region: India, Thailand and Indonesia. In addition, ATSI highlighted Advanta Seeds’ diverse set of capacity building activities, which include programs explicitly targeted to women farmers.

ATSI also pointed Advanta Seeds’ leading practices in research and development and breeding programs for field crops and vegetables supported, which supported the company’s strong performance in this year’s Index.

Advanta Seeds has a strong strategy for ensuring access to seeds for smallholder farmers with time-bound targets of reaching forty million smallholder farmers and providing seed production contracts to sixty-five thousand smallholder farmers by 2025.

“Smallholder farmers are at the heart of our business. We endeavor to meet the farmers’ needs and be a part of their crop lifecycle. Based on farmers’ feedback, we design our R&D objectives to deliver appropriate products and constantly engage with farmers on multiple platforms,” says Prashant Belgamwar, Business Director – South Asia & International Vegetables BU.

The Advanta’s scorecard is available at: Access to Seeds Index | World Benchmarking Alliance

Advanta Seeds achieves excellent rank #4 in Access to Seeds Index 2021 for both Southern and Central Africa and Eastern and Southern Africa

Advanta Seeds achieves excellent rank #4 in Access to Seeds Index 2021 for both Southern and Central Africa and Eastern and Southern Africa

Advanta Seeds, along with its parent company UPL is recognized by Access to Seeds Index 2021 (ATSI) for its outstanding contribution to enhancing the livelihood of smallholder farmers in Africa for both regional indexes the West and Central and Eastern and Southern Africa.  

Advanta Seeds has been ranked #4 out of 64 seed companies that qualified for the ATSI ranking in Africa. It is the first time that Advanta and UPL participated in the ATSI 2021 ranking.  

The index ranked Advanta in the top two companies in capacity building for smallholder farmers. ATSI recognized Advanta’s well-developed mix model of extension services, including agronomy, crop protection and sustainable farming training. In the SEA index, Advanta ranked in the top five in four out of the six assessed areas with leading practices in governance and strategy, genetic resources and marketing and sales. 

‘We are honored to be recognized by ATSI 2021. A big part of our success are our partners like AGRAMusikaFarm AfricaUN Women, or IFDC, who give us tremendous support and have excellent programs for reaching and serving smallholder farmers’ shared Ndavi Muia, Regional Head Africa & Middle East. 

The 2021 ESA index was published on World Food Day (15 October 2021) by the World Benchmarking Alliance (WBA). The WBA is a non-profit organization seeking to generate a movement around increasing the private sector’s impact towards a sustainable future for all. The ATSI foundation is a part of the WBA. This independent, non-profit organization evaluates and compares seed companies according to their efforts to improve access to quality seeds of improved varieties for smallholder farmers. 

The full Advanta Seeds scorecard is available at the Access to Seeds Index – World Benchmarking Alliance. 

Advanta Seeds makes an excellent debut with a rank of #4 in Access to Seeds Index 2021 for Western and Central Africa

Advanta Seeds makes an excellent debut with a rank of #4 in Access to Seeds Index 2021 for Western and Central Africa

Advanta Seeds has been ranked #4 out of 32 seed companies in the latest regional Access to Seeds Index (ATSI) for Western and Central Africa (WCA). It is the first time Advanta Seeds qualified and participated in  ATSI. The ATSI foundation is an independent, non-profit organization that evaluates and compares seed companies according to their efforts to improve access to quality seeds of improved varieties for smallholder farmers. 

The ATSI index for West and Central Africa was published on September 21, 2021, by the World Benchmarking Alliance (WBA) and is scheduled for the official launch at the UN Food System Summit on September 23

The WBA is a non-profit organization measuring and evaluating the private sector’s impact and contribution to the  UN SDGs to secure a sustainable future for all.  

In the measurement areas evaluated, ATSI placed Advanta Seeds in the top 2 of all 32 companies in two areas: sales and marketing and capacity building. ATSI highlighted Advanta Seeds’ extensive demonstration programs and well-developed quality management system, which made the company perform well in the ranking. In addition, together with its parent company, UPL, Advanta offers a range of capacity-building activities, such as smallholder farmer training and improved access to output markets.  

“We are truly honored by this recognition,” shares, Bhupen Dubey, Global CEO of Advanta Seeds, “and at the same time, we recognize that we can do more to serve smallholder farmers and contribute to food security.” 

The full Advanta Seeds scorecard is available at  the Access to Seeds Index – World Benchmarking Alliance

The future begins with a seed.

Planting a seeds is much more than waiting for it to grow. It is creating life, growing roots, transforming lands, and establishing a community. The future begins with a seed.

Our commitment to farmers through modern science is no surprise. It’s our tagline. Today we’re excited to announce, as part of that commitment, and our next step on a longer journey — we’ve officially launched our new brand identity.

Starting today, you’ll see our new brand—including a new logo, color palette and more—represented across our key marketing channels. Our revised logo and design focuses on our key differentiator – the hand grabbing the seed.

Symbolically, the circle denotes ongoing dynamism, movement, and transformation. Proud as we are of our rich history and deep roots, we are retaining the claim “Modern Science, Traditional Values.” These changes help reflect who we are as a company and better align ourselves with the value we provide to the world. You’ll continue to see updates to our different channels roll out over time.
“Every good crop starts with quality seeds. For decades Advanta has delivered high quality seeds to farmers while adapting to an ever-changing environment.

We have grown, evolved, and innovated, and so has our brand. Through this new identity we want to capture Advanta’s journey and what it stands for today.

Innovative, fast-growing, OpenAg™, unified across the globe, and a sustainable agriculture company. We are accelerating to meet farmers needs and make a positive impact on the society and environment, and our new brand reflects this passion.”

  • Bhupen, Global CEO, Advanta Seeds

Advanta Seeds embeds sustainability into its DNA.

Advanta Seeds acts on sustainability globally supporting the United Nations Sustainable Development Goals.

Advanta Seeds, the UPL seed company, puts its commitment to the United Nations Sustainable Development Goals (SDGs) into action. The company promotes sustainable agriculture and focuses on delivering high-quality seeds and new technologies to support food production while facing climate change and fast population growth.

Access to Seeds Index 2019 ranked Advanta Seeds as No. 4 in South and Southeast Asia and No. 5 in the world for contributing to UN Sustainable Development Goals by providing access to quality seeds and enhancing smallholder farmers’ productivity. This inspired the company to embed sustainability into Advanta’s DNA and to empower its employees to drive meaningful contributions to sustainability.

Advanta Seeds’ parent company UPL supports sustainability and is very active in contributing to the UN SDGs as well as a signatory of the World Business Council for Sustainable Development. UPL addresses the global challenges of food security, climate change and environmental degradation with a proactive and long-term sustainability strategy. Advanta Seeds contributes to the UPL sustainable strategy with a clear focus on farmers’ prosperity and food security.

“Hunger is a daily reality for almost one billion people. The global population expects to grow by a further two billion people, precisely in those geographies where there is already food shortage as the UN reports. Advanta Seeds is focusing on farmers who need the most support to grow more nutritional food. This focus is on countries where a majority are smallholder farmers. Supporting smallholders with quality seeds is crucial for global food security.”

Bhupen, CEO for Advanta Seeds.

Responding to smallholder farmers’ needs and developing climate-smart and nutritional crops are high on Advanta’s sustainability agenda. To demonstrate Advanta Seeds’ responsiveness to farmers’ needs, the company partnered with Alliance of Bioversity International and CIAT to address pressing issues for tropical corn growers.

Corn growers in tropical geographies of South America, Asia, and Africa have struggled with emerging warm pests as a result of changing biodiversity. Advanta Seeds actively responded and partnered with the Alliance of Bioversity International and CIAT to disseminate a guide on emerging pests.

“Almost 80% of food in Asia, Africa, and South America is grown by smallholder farmers. We understand their challenges and their struggle with resources and a lack of knowledge to be productive. Making quality seeds and new technologies available to smallholder farmers is our mission. We understand that smallholder farmers need to increase their production, secure food for their families and provide for the communities.”

Benjamin Marolda, Global Strategic Marketing & Sales Excellence Manager for Advanta Seeds.

Expert presentations from the Alliance of Bioversity International and CIAT to farmers supported a publication arranged by Advanta Seeds across Colombia and Bolivia. This allowed farmers to monitor and prepare to manage pests and insects to prevent crop infestation. Advanta Seeds aims to distribute the guide in all tropical geographies.

“Agricultural research should focus more on providing practical tools that make it easier for farmers to face phytosanitary problems impacting their yields. The collaboration with Advanta Seeds for sharing essential agricultural research results is important in helping farmers cultivate healthy crops. For the Alliance of Bioversity International and CIAT, it is important to make available agronomy research to farmers,” shared Jairo Rodriguez Chalarca, Research Associate, The Alliance of Bioversity International and CIAT.

Advanta Seeds realizes that a focus on smallholder farmers, and continued support to their contributions to food security, as well as taking actions to contribute to the UN SDGs through collaborative and innovative solutions is an excellent opportunity for growth.

Chiclayo, Peru. A corn farmer weighs his harvest for the season.


Advanta Seeds and its subsidiaries have made every attempt to ensure accuracy of the information provided on this website. However, this is a global webpage with access to different geographies for wider reach and greater awareness of Advanta Seeds. In the course of doing the same, Advanta Seeds has used a Wordpress multilingual translator plugin to convert the language of this website from English to select regional languages.

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