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Advanta Seeds rises to #2 in Access to Seeds Index 2021 for South and South-East Asia

Advanta Seeds rises to #2 in Access to Seeds Index 2021 for South and South-East Asia

In the second South and South-East Asia (SSEA) Index released by Access to Seeds Index (ATSI), Advanta Seeds ranked 2nd out of thirty-one companies. It is an outstanding achievement compared to ATSI 2019, where Advanta Seeds ranked fourth out of twenty-three companies. Rising two places up despite seven more companies being evaluated demonstrated Advanta’s strong commitment to sustainability.

ATSI placed Advanta Seeds top of all thirty-one seed companies in three out of the six measuring areas: genetic resources and intellectual property management, seed production and capacity building. In genetic resources and intellectual property management, Advanta has the leading position as a result of its efforts to conserve genetic diversity and provide access to its genetic resources. In seed production, Advanta engages smallholder farmers, which span several countries in the region: India, Thailand and Indonesia. In addition, ATSI highlighted Advanta Seeds’ diverse set of capacity building activities, which include programs explicitly targeted to women farmers.

ATSI also pointed Advanta Seeds’ leading practices in research and development and breeding programs for field crops and vegetables supported, which supported the company’s strong performance in this year’s Index.

Advanta Seeds has a strong strategy for ensuring access to seeds for smallholder farmers with time-bound targets of reaching forty million smallholder farmers and providing seed production contracts to sixty-five thousand smallholder farmers by 2025.

“Smallholder farmers are at the heart of our business. We endeavor to meet the farmers’ needs and be a part of their crop lifecycle. Based on farmers’ feedback, we design our R&D objectives to deliver appropriate products and constantly engage with farmers on multiple platforms,” says Prashant Belgamwar, Business Director – South Asia & International Vegetables BU.

The Advanta’s scorecard is available at: Access to Seeds Index | World Benchmarking Alliance

Advanta Seeds achieves excellent rank #4 in Access to Seeds Index 2021 for both Southern and Central Africa and Eastern and Southern Africa

Advanta Seeds achieves excellent rank #4 in Access to Seeds Index 2021 for both Southern and Central Africa and Eastern and Southern Africa

Advanta Seeds, along with its parent company UPL is recognized by Access to Seeds Index 2021 (ATSI) for its outstanding contribution to enhancing the livelihood of smallholder farmers in Africa for both regional indexes the West and Central and Eastern and Southern Africa.  

Advanta Seeds has been ranked #4 out of 64 seed companies that qualified for the ATSI ranking in Africa. It is the first time that Advanta and UPL participated in the ATSI 2021 ranking.  

The index ranked Advanta in the top two companies in capacity building for smallholder farmers. ATSI recognized Advanta’s well-developed mix model of extension services, including agronomy, crop protection and sustainable farming training. In the SEA index, Advanta ranked in the top five in four out of the six assessed areas with leading practices in governance and strategy, genetic resources and marketing and sales. 

‘We are honored to be recognized by ATSI 2021. A big part of our success are our partners like AGRAMusikaFarm AfricaUN Women, or IFDC, who give us tremendous support and have excellent programs for reaching and serving smallholder farmers’ shared Ndavi Muia, Regional Head Africa & Middle East. 

The 2021 ESA index was published on World Food Day (15 October 2021) by the World Benchmarking Alliance (WBA). The WBA is a non-profit organization seeking to generate a movement around increasing the private sector’s impact towards a sustainable future for all. The ATSI foundation is a part of the WBA. This independent, non-profit organization evaluates and compares seed companies according to their efforts to improve access to quality seeds of improved varieties for smallholder farmers. 

The full Advanta Seeds scorecard is available at the Access to Seeds Index – World Benchmarking Alliance. 

Advanta Seeds makes an excellent debut with a rank of #4 in Access to Seeds Index 2021 for Western and Central Africa

Advanta Seeds makes an excellent debut with a rank of #4 in Access to Seeds Index 2021 for Western and Central Africa

Advanta Seeds has been ranked #4 out of 32 seed companies in the latest regional Access to Seeds Index (ATSI) for Western and Central Africa (WCA). It is the first time Advanta Seeds qualified and participated in  ATSI. The ATSI foundation is an independent, non-profit organization that evaluates and compares seed companies according to their efforts to improve access to quality seeds of improved varieties for smallholder farmers. 

The ATSI index for West and Central Africa was published on September 21, 2021, by the World Benchmarking Alliance (WBA) and is scheduled for the official launch at the UN Food System Summit on September 23

The WBA is a non-profit organization measuring and evaluating the private sector’s impact and contribution to the  UN SDGs to secure a sustainable future for all.  

In the measurement areas evaluated, ATSI placed Advanta Seeds in the top 2 of all 32 companies in two areas: sales and marketing and capacity building. ATSI highlighted Advanta Seeds’ extensive demonstration programs and well-developed quality management system, which made the company perform well in the ranking. In addition, together with its parent company, UPL, Advanta offers a range of capacity-building activities, such as smallholder farmer training and improved access to output markets.  

“We are truly honored by this recognition,” shares, Bhupen Dubey, Global CEO of Advanta Seeds, “and at the same time, we recognize that we can do more to serve smallholder farmers and contribute to food security.” 

The full Advanta Seeds scorecard is available at  the Access to Seeds Index – World Benchmarking Alliance

The future begins with a seed.

Planting a seeds is much more than waiting for it to grow. It is creating life, growing roots, transforming lands, and establishing a community. The future begins with a seed.

Our commitment to farmers through modern science is no surprise. It’s our tagline. Today we’re excited to announce, as part of that commitment, and our next step on a longer journey — we’ve officially launched our new brand identity.

Starting today, you’ll see our new brand—including a new logo, color palette and more—represented across our key marketing channels. Our revised logo and design focuses on our key differentiator – the hand grabbing the seed.

Symbolically, the circle denotes ongoing dynamism, movement, and transformation. Proud as we are of our rich history and deep roots, we are retaining the claim “Modern Science, Traditional Values.” These changes help reflect who we are as a company and better align ourselves with the value we provide to the world. You’ll continue to see updates to our different channels roll out over time.
“Every good crop starts with quality seeds. For decades Advanta has delivered high quality seeds to farmers while adapting to an ever-changing environment.

We have grown, evolved, and innovated, and so has our brand. Through this new identity we want to capture Advanta’s journey and what it stands for today.

Innovative, fast-growing, OpenAg™, unified across the globe, and a sustainable agriculture company. We are accelerating to meet farmers needs and make a positive impact on the society and environment, and our new brand reflects this passion.”

  • Bhupen, Global CEO, Advanta Seeds

Advanta Indonesia a finalist of the UN Women 2020 Asia-Pacific WEPs Awards

Advanta Indonesia was one of a few finalists in the UN Women 2020 Asia-Pacific WEPs Awards. Over 400 applications from 17 countries were submitted for the award.

The UN Women 2020 Asia-Pacific WEPs Awards is a special recognition for women’s empowerment. It aims to encourage and recognize individuals and businesses’ efforts that promote gender-inclusive business cultures and the achievement of gender equality in Asia-Pacific, guided by the Women’s Empowerment Principles (WEPs).

The UN Women 2020 Asia-Pacific WEPs Awards are sponsored by WeEmpowerAsia, a joint program by the European Union and UN Women. The program aims to increase the number of women who lead and participate in the economy in China, India, Indonesia, Malaysia, the Philippines, Thailand, and Vietnam.

For Advanta, empowering women is a part of the UN SDGs’ commitment. One of the essential contributions to UN SDGs is to provide food security. During the COVID-19 pandemic, it is crucial to support farming women who run the households and are responsible for putting food on the table.

Advanta Indonesia made it to the UN Women 2020 Asia- Pacific WEP’s Awards final by impressing the judges with a thoughtful marketing program of empowering women farmers during the pandemic. Advanta engaged women directly by inviting them on a priority basis to crop and technology demonstrations and training. At the events, Advanta provided designated health and safety checks and seating areas for women. Additionally, all women received safety kits.

As a result, women’s participation increased by 30%, followed by increased seed inquiries and engagement through social media.

Advanta Indonesia targets 75% of women farmers’ participation in crop demonstration and technology training in the area where women’s involvement is high in decision making. The goal is to empower women by giving them access to quality seeds and the latest technologies across Indonesia.

FORTIA is here – everything you need to know about sorghum

A new platform consolidates all the information that farmers and ag producers need to increase their profitability with sorghum.

In recent years, livestock management has responded to a greater demand for meat from international markets as well as agricultural innovations that ensure maximum crop yield. Agriculture producers must guarantee stability for their innovative technology because risk in grain production is dependent upon variable weather conditions and commodity prices.

In the 1990s, with the arrival of direct sowing and biotechnology for agriculture, beef and dairy cattle production were relocated to lower agriculture potential fields. Adapting to this new environment has forced farmers to expand their knowledge of forage production by measuring crop yield and nutritional contributions to their cattle for each crop and hybrid.

Through consistent management, farmers could determine the optimum combination to produce higher-quality meat and milk from their livestock. As a consequence, producers began to demand specific information on the efficient management of forage resources to improve the economic results of animal production. Today, producers continue to search for this valuable information in a modern and accessible way.

Until today, we have faced a lack of information accessibility on livestock forage management respect to agricultural production. From this premise, Fortia was born. Fortia is the first platform in the agricultural sector that makes this information available to the user in a friendly, modern, and simple way. In this space, you will find relevant information on corn and sorghum silage making and management and the direct grazing of forage sorghums. Fortia offers the knowledge farmers need to optimize the efficient production of kilos of meat per hectare per acre, both in pure livestock areas and mixed systems. On Fortia, you can find insights from agricultural advisers, and hear from real agriculture producers who join this collaborative platform.

“Fortia comes, in this first stage, to provide the keys and management indicators to increase the potential production of kilos of meat per hectare, managing to maximize the profitability of livestock systems through efficient management of forage resources.”

– Gaspar Sánchez Cores, Fortia Content Manager

Cultivating Communities. Pacific Seeds sponsors residents to “grow your own.”

Home and urban gardening is flourishing around the world since the onset of COVID-19.

Widespread lockdowns are pushing residents to grow their own fruit and vegetables from their homes. As government authorities disconnect cities from rural areas to contain the virus, rural communities are faced with a looming food crisis. Although transporting food from rural areas is allowed as a special service, many have witnessed an increase in prices.

With the help of Pacific Seeds, residents across Thailand are transforming their unused terrain into field plots to feed their community. Starting in their own backyard, the Thai team met with the Deputy District Chief and The Community Development Specialist to donate seeds to residents, farmers, and housewives in Phraphutthabat district. The field allocated for the first trial planting of the baby corn seeds trial planting is located in the district office’s backyard.

Residents and housewives in the Phraphutthabat district of Thailand are beginning to grow pesticide-free, PAC 271 hybrid baby corn for their local community. Ms. Pairoh is the village headman and woman group leader for 200 people, most of whom are farmers and merchants, in the Huay Pa-Wai Sub-district group. Ms.Pairoh has personally donated 1,200 square meters of land for the community to use as a model for planting baby corn in the village. In the Nongkae Sub-district, Ms.Sermsri has donated 800 square meters of her own land as a planting model for baby corn. If these projects meet their objectives, other members of the woman’s group will be growing baby corn on their own land. The baby corn and vegetables grown on this land will be shared amongst the community.

Advanta expects igrowth to reshape global sorghum cultivation.

UPL seed business Advanta Seeds has big plans for its non-genetically modified imidazolinone herbicide tolerance sorghum trait, igrowth.

The “first in the world” commercial weed control technology for sorghum grain was developed using mutagenesis by the company’s Argentine research team. “Since then it has been developed and tested in various environments for performance and yield,” points out Advanta’s global strategic marketing and sales excellence manager, Benjamin Marolda.

Advanta launched igrowth sorghum in Argentina in 2017 and in Australia in 2018. “The technology is currently being introduced to many big sorghum regions such as the US, Mexico, Brazil, and South American countries as well as some of the eastern European regions to help boost their environmental opportunities,” says Advanta’s chief executive officer, Bhupen Dubey.

Mr. Dubey expects to launch the technology in the US and Mexico in 2020, subject to regulatory clearances. It is currently being commercialized in Bolivia, Paraguay, and Uruguay. “South Africa, Russia, and other sorghum areas are under evaluation,” he says.

The company says that igrowth is reshaping the sorghum area globally as it has given the crop competitiveness that it never had in the past. “We are not limited to actual sorghum area, nor only grain as this technology was released in grain sorghum, but we are releasing it also for forages” Mr. Dubey points out. As climate change continues to impact agriculture, sorghum is expanding as one of the most efficient water-using crops, he adds.

When asked if the controversy surrounding new breeding techniques in the EU is likely to cast a shadow on products such as igrowth, Mr. Dubey remains optimistic. “Our technology is not threatened by this gene-editing debate between regulatory agencies as it was developed with traditional mutagenesis techniques,” he says.

In 2018, the European Court of Justice said that new mutagenesis techniques for plant breeding were subject to EU laws on genetically modified organisms. However, the European Commission subsequently said that it neither had plans to amend existing rules nor to propose new legislation in response to the ruling. Meanwhile, EU Ministers have called on the Commission to produce a study on the legal status of “novel genomic techniques” in plant breeding, as the debate continues.

Overcoming weed resistance

For farmers growing a traditional sorghum crop not tolerant to herbicides, some grasses and broadleaf weeds can be controlled with atrazine as a pre-emergence treatment or broadleaf selective herbicides with authorized label extension for the crop, such as 2,4-D, Advanta says. In some geographies such as the US, Argentina, and Australia, the only option for selective grass control is treating the seed with a safener to be able to spray metolachlor or S-metolachlor as a pre-emergent herbicide.

“igrowth opens the possibility of spraying over the top for grass control for the first time in sorghum crops,” says Mr. Marolda. “We recommend igrowth weed control to keep many of these active ingredients and crop rotations as we want to minimize the weed resistance appearance due to excess usage of a single weed control mode of action,” he adds.

Advanta Seeds embeds sustainability into its DNA.

Advanta Seeds acts on sustainability globally supporting the United Nations Sustainable Development Goals.

Advanta Seeds, the UPL seed company, puts its commitment to the United Nations Sustainable Development Goals (SDGs) into action. The company promotes sustainable agriculture and focuses on delivering high-quality seeds and new technologies to support food production while facing climate change and fast population growth.

Access to Seeds Index 2019 ranked Advanta Seeds as No. 4 in South and Southeast Asia and No. 5 in the world for contributing to UN Sustainable Development Goals by providing access to quality seeds and enhancing smallholder farmers’ productivity. This inspired the company to embed sustainability into Advanta’s DNA and to empower its employees to drive meaningful contributions to sustainability.

Advanta Seeds’ parent company UPL supports sustainability and is very active in contributing to the UN SDGs as well as a signatory of the World Business Council for Sustainable Development. UPL addresses the global challenges of food security, climate change and environmental degradation with a proactive and long-term sustainability strategy. Advanta Seeds contributes to the UPL sustainable strategy with a clear focus on farmers’ prosperity and food security.

“Hunger is a daily reality for almost one billion people. The global population expects to grow by a further two billion people, precisely in those geographies where there is already food shortage as the UN reports. Advanta Seeds is focusing on farmers who need the most support to grow more nutritional food. This focus is on countries where a majority are smallholder farmers. Supporting smallholders with quality seeds is crucial for global food security.”

Bhupen, CEO for Advanta Seeds.

Responding to smallholder farmers’ needs and developing climate-smart and nutritional crops are high on Advanta’s sustainability agenda. To demonstrate Advanta Seeds’ responsiveness to farmers’ needs, the company partnered with Alliance of Bioversity International and CIAT to address pressing issues for tropical corn growers.

Corn growers in tropical geographies of South America, Asia, and Africa have struggled with emerging warm pests as a result of changing biodiversity. Advanta Seeds actively responded and partnered with the Alliance of Bioversity International and CIAT to disseminate a guide on emerging pests.

“Almost 80% of food in Asia, Africa, and South America is grown by smallholder farmers. We understand their challenges and their struggle with resources and a lack of knowledge to be productive. Making quality seeds and new technologies available to smallholder farmers is our mission. We understand that smallholder farmers need to increase their production, secure food for their families and provide for the communities.”

Benjamin Marolda, Global Strategic Marketing & Sales Excellence Manager for Advanta Seeds.

Expert presentations from the Alliance of Bioversity International and CIAT to farmers supported a publication arranged by Advanta Seeds across Colombia and Bolivia. This allowed farmers to monitor and prepare to manage pests and insects to prevent crop infestation. Advanta Seeds aims to distribute the guide in all tropical geographies.

“Agricultural research should focus more on providing practical tools that make it easier for farmers to face phytosanitary problems impacting their yields. The collaboration with Advanta Seeds for sharing essential agricultural research results is important in helping farmers cultivate healthy crops. For the Alliance of Bioversity International and CIAT, it is important to make available agronomy research to farmers,” shared Jairo Rodriguez Chalarca, Research Associate, The Alliance of Bioversity International and CIAT.

Advanta Seeds realizes that a focus on smallholder farmers, and continued support to their contributions to food security, as well as taking actions to contribute to the UN SDGs through collaborative and innovative solutions is an excellent opportunity for growth.

Chiclayo, Peru. A corn farmer weighs his harvest for the season.

Thailand to Peru. Delivering a sustainable corn economy to Latin America.

As climate change and drought threaten the viability of small farms, the need for diverse, climate-adapted seeds is ever more important.

Currently, Latin American small farmers face a number of challenges: climate-induced droughts can cause a whole field to die. On top of that, small farmers are often forced from their lands, at the hands of larger agribusinesses. Small farmers who work with the land and farm in an ecologically sustainable way are the future of Latin America. That’s why at Advanta Seeds we work closely with small farmers to ensure that they can continue to prosper on their land with the right seeds to ensure financial security for their family and community.

In Peru, farmers are reaping the benefits of seed technology half-way around the world. Thailand is home to the Advanta Seeds Center of Excellence for Tropical and Sub-tropical field Corn and a brand-new Corn Seed Sizer and Treater Processing Plant. The new plant is capable of sorting corn seed in fourteen (14) different shapes and sizes so farmers can find the perfect seeds suited to their fields and agriculture machines. Uneven seeds and they tend to get block or pass more than the intended seeds in the farmers planting machines. This is a common problem amongst small farmers globally.

Corn as a key crop in Latin America’s sustainable future and hybrid corn seeds are gaining traction. Hybridization technology helps to improve the grain qualities, reduce the incidence of pests, and increase the overall crop productivity drought-tolerant seeds so that farmers can survive fluctuations in the climate. By using these hybrid corn varieties farmers do not need to use as many pesticides. In the long run, this protects the earth. It protects their farms. It gives farmers more freedom and control over their seeds. Ultimately, Advanta Seeds helps farmers control their future.


Advanta Seeds and its subsidiaries have made every attempt to ensure accuracy of the information provided on this website. However, this is a global webpage with access to different geographies for wider reach and greater awareness of Advanta Seeds. In the course of doing the same, Advanta Seeds has used a Wordpress multilingual translator plugin to convert the language of this website from English to select regional languages.

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