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Advanta Indonesia a finalist of the UN Women 2020 Asia-Pacific WEPs Awards

Advanta Indonesia was one of a few finalists in the UN Women 2020 Asia-Pacific WEPs Awards. Over 400 applications from 17 countries were submitted for the award.

The UN Women 2020 Asia-Pacific WEPs Awards is a special recognition for women’s empowerment. It aims to encourage and recognize individuals and businesses’ efforts that promote gender-inclusive business cultures and the achievement of gender equality in Asia-Pacific, guided by the Women’s Empowerment Principles (WEPs).

The UN Women 2020 Asia-Pacific WEPs Awards are sponsored by WeEmpowerAsia, a joint program by the European Union and UN Women. The program aims to increase the number of women who lead and participate in the economy in China, India, Indonesia, Malaysia, the Philippines, Thailand, and Vietnam.

For Advanta, empowering women is a part of the UN SDGs’ commitment. One of the essential contributions to UN SDGs is to provide food security. During the COVID-19 pandemic, it is crucial to support farming women who run the households and are responsible for putting food on the table.

Advanta Indonesia made it to the UN Women 2020 Asia- Pacific WEP’s Awards final by impressing the judges with a thoughtful marketing program of empowering women farmers during the pandemic. Advanta engaged women directly by inviting them on a priority basis to crop and technology demonstrations and training. At the events, Advanta provided designated health and safety checks and seating areas for women. Additionally, all women received safety kits.

As a result, women’s participation increased by 30%, followed by increased seed inquiries and engagement through social media.

Advanta Indonesia targets 75% of women farmers’ participation in crop demonstration and technology training in the area where women’s involvement is high in decision making. The goal is to empower women by giving them access to quality seeds and the latest technologies across Indonesia.

FORTIA is here – everything you need to know about sorghum

A new platform consolidates all the information that farmers and ag producers need to increase their profitability with sorghum.

In recent years, livestock management has responded to a greater demand for meat from international markets as well as agricultural innovations that ensure maximum crop yield. Agriculture producers must guarantee stability for their innovative technology because risk in grain production is dependent upon variable weather conditions and commodity prices.

In the 1990s, with the arrival of direct sowing and biotechnology for agriculture, beef and dairy cattle production were relocated to lower agriculture potential fields. Adapting to this new environment has forced farmers to expand their knowledge of forage production by measuring crop yield and nutritional contributions to their cattle for each crop and hybrid.

Through consistent management, farmers could determine the optimum combination to produce higher-quality meat and milk from their livestock. As a consequence, producers began to demand specific information on the efficient management of forage resources to improve the economic results of animal production. Today, producers continue to search for this valuable information in a modern and accessible way.

Until today, we have faced a lack of information accessibility on livestock forage management respect to agricultural production. From this premise, Fortia was born. Fortia is the first platform in the agricultural sector that makes this information available to the user in a friendly, modern, and simple way. In this space, you will find relevant information on corn and sorghum silage making and management and the direct grazing of forage sorghums. Fortia offers the knowledge farmers need to optimize the efficient production of kilos of meat per hectare per acre, both in pure livestock areas and mixed systems. On Fortia, you can find insights from agricultural advisers, and hear from real agriculture producers who join this collaborative platform.

“Fortia comes, in this first stage, to provide the keys and management indicators to increase the potential production of kilos of meat per hectare, managing to maximize the profitability of livestock systems through efficient management of forage resources.”

– Gaspar Sánchez Cores, Fortia Content Manager

Cultivating Communities. Pacific Seeds sponsors residents to “grow your own.”

Home and urban gardening is flourishing around the world since the onset of COVID-19.

Widespread lockdowns are pushing residents to grow their own fruit and vegetables from their homes. As government authorities disconnect cities from rural areas to contain the virus, rural communities are faced with a looming food crisis. Although transporting food from rural areas is allowed as a special service, many have witnessed an increase in prices.

With the help of Pacific Seeds, residents across Thailand are transforming their unused terrain into field plots to feed their community. Starting in their own backyard, the Thai team met with the Deputy District Chief and The Community Development Specialist to donate seeds to residents, farmers, and housewives in Phraphutthabat district. The field allocated for the first trial planting of the baby corn seeds trial planting is located in the district office’s backyard.

Residents and housewives in the Phraphutthabat district of Thailand are beginning to grow pesticide-free, PAC 271 hybrid baby corn for their local community. Ms. Pairoh is the village headman and woman group leader for 200 people, most of whom are farmers and merchants, in the Huay Pa-Wai Sub-district group. Ms.Pairoh has personally donated 1,200 square meters of land for the community to use as a model for planting baby corn in the village. In the Nongkae Sub-district, Ms.Sermsri has donated 800 square meters of her own land as a planting model for baby corn. If these projects meet their objectives, other members of the woman’s group will be growing baby corn on their own land. The baby corn and vegetables grown on this land will be shared amongst the community.


Advanta Seeds and its subsidiaries have made every attempt to ensure accuracy of the information provided on this website. However, this is a global webpage with access to different geographies for wider reach and greater awareness of Advanta Seeds. In the course of doing the same, Advanta Seeds has used a Wordpress multilingual translator plugin to convert the language of this website from English to select regional languages.

Advanta therefore, does not accept any responsibility or liability on the nature, standard or the accuracy of the translation and cannot take responsibility for any type of inaccurate contextual meaning in the event of a mismatch from English to a regional language.

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